Founder vocabulary for early-stage companies.
Pitch
Short presentation of a business opportunity.
Runway
Months until cash runs out at current burn.
Burn rate
How fast a company spends cash.
Seed round
Early funding to validate and build.
Equity
Ownership share in a company.
Valuation
Estimated worth of a company.
Term sheet
Non-binding outline of investment terms.
Cap table
Record of ownership percentages.
PMF
Product–market fit.
Pivot
Significant change in strategy/product.
Bootstrapping
Growing without external equity funding.
SaaS
Software sold as a subscription service.
Churn
Customers canceling subscription.
ARR
Annual recurring revenue.