Core B2B/B2C sales vocabulary.
Prospect
Potential buyer not yet a customer.
Pipeline
Visual stages of deals in progress.
Discovery call
Conversation to learn buyer needs.
Objection
Buyer concern that blocks progress.
Demo
Product demonstration for a prospect.
Proposal
Formal offer of solution and pricing.
Close
Getting the buyer to commit.
Upsell
Selling a higher-tier product to a customer.
Cross-sell
Selling an additional related product.
CRM
Customer relationship management system.
Quota
Sales target for a period.
Commission
Pay based on sales performance.
ICP
Ideal customer profile.
Lead magnet
Free offer that captures contact info.