Awareness
Stage when people first learn you exist.
Public flashcard set
Marketing Funnel Basics
AIDA-to-funnel vocabulary for marketers and founders.
business marketing
Flashcards
Interest
Prospects engage with your content/offer.
Consideration
Prospects compare options before buying.
Conversion
Prospect becomes a customer.
Retention
Keeping customers active and loyal.
Referral
Customers recommend you to others.
CTA
Call to action prompting the next step.
Lead
Potential customer who shared contact info.
MQL
Marketing qualified lead.
SQL
Sales qualified lead.
CAC
Customer acquisition cost.
LTV
Lifetime value of a customer.
Churn
Rate at which customers stop using you.
ROI
Return on investment.